Appointment of Greg Dyke as chairman of GMTV

Title
Appointment of Greg Dyke as chairman of GMTV
Genre
News report; Press conference
TX Date
19 Feb 1993
Year of production
1993
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Duration
00:01:44
Description
Nicky Broyd reporting for IRN Billboard on the appointment of 45 year-old Greg Dyke as the new chairman of commercial breakfast television station GMTV, which has faced unexpected competition during its first few months. Includes Dyke confirming he is not ruling out bringing back Roland Rat, whom he introduced to revive the fortunes of TV-am 10 years ago. Also arguing the problems at GMTV are not on the same scale, and on his plans to introduce more popular journalism.
Contributors
Greg Dyke; Nicky Broyd
Keywords
Commercial television; Greg Dyke; Television stations; GMTV; Managers; TV-am; Roland Rat (fictional character)

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