LBC/IRN · London Broadcasting Company

Title

Prince Philip becomes first royal to appear in advertising campaign

Genre

News report; Interview; Advertisement

TX Date

17 May 1990

Year of production

1990

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Duration

00:03:17

Description

Prince Philip, Duke of Edinburgh has become the first royal ever to appear in an advertising campaign. The advertisement (excerpts included here) is for a new sports charity, of which he is president. He teamed up with stars Dennis Waterman and Warren Mitchell to take part in a sixty-second radio advert, aimed at raising money for the British Sports Trust. Nigel Hook of the BST explains the role of the trust. Oni Bhattacharya reports.

Contributors

Prince Philip; Dennis Waterman; Warren Mitchell; Oni Bhattacharya; Nigel Hook

Keywords

Sport; British; Fundraising; Charities; Royal family; Prince Phillip; Dennis Waterman; British Sports Trust; Warren Mitchell

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