British beef safety ads
- Title
- British beef safety ads
- Genre
- Interview
- TX Date
- 30 May 1990
- Year of production
- 1990
- Play audio
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- Duration
- 00:01:31
- Description
- Agriculture Minister John Gummer rules out government cash as requested by Welsh farmers for a TV advertising campaign aimed at restoring customer confidence in British beef amid fears over BSE. Mr Gummer says it’s up to the beef industry to sort out the problem. Male interviewer not identified.
- Contributors
- John Gummer
- Keywords
- Agriculture; Farming; Advertising; Beef; Food safety; Beef industry; Bovine spongiform encephalopathy
The copyright of audio recordings in the LBC / IRN Digitisation Archive is owned by Global Radio UK Ltd.
How to cite this record
LBC/IRN, "British beef safety ads". https://learningonscreen.ac.uk/lbc/search/index.php/segment/0005000525001 (Accessed 18 Aug 2025)