Times sponsored by Microsoft for one day
- Title
- Times sponsored by Microsoft for one day
- Genre
- Interview
- TX Date
- 22 Aug 1995
- Year of production
- 1995
- Play audio
- To listen to the audio files, please log in.
- Duration
- 00:04:11
- Description
- American computer billionaire Bill Gates launches the new Windows 95 software. To celebrate he’ll be buying The Times newspaper, every copy of the paper for one day and then distributing it for free. The Times editor Peter Stothard explains the reasoning behind the sponsorship by Microsoft and denies the paper’s editorial will be affected. Interviewer not identified.
- Contributors
- Peter Stothard
- Keywords
- Newspapers; The Times; Sponsorship; Publicity; Computer software; Bill Gates; Microsoft
The copyright of audio recordings in the LBC / IRN Digitisation Archive is owned by Global Radio UK Ltd.
How to cite this record
LBC/IRN, "Times sponsored by Microsoft for one day". https://learningonscreen.ac.uk/lbc/search/index.php/segment/0007000481010 (Accessed 30 Apr 2025)