Flatpack Empire
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- Episode
- Episode Three
- Broadcast Info
- 2018 (59 mins)
- Description
- IKEA is undoubtedly one of the world’s most successful, enigmatic, and recognisable global brands - last year nearly 900 million people in 49 countries visited its stores, with a turnover of over £34 billion. In a major new three-part series, our cameras explore IKEA’s design studios, factories and stores around the world for the very first time. Few companies can legitimately claim to shape the way we live today. Fewer still inspire a cult-like devotion in customers and employees alike. But IKEA is not like other companies. The famously secretive Swedish furniture retailer is guided by the principle of creating "the better everyday life for the many people." But what is the secret to its success? How does the machine of IKEA affect the people who work for it, and how does its ruthlessly efficient business model affect the world? In episode three, we follow Mia Lundstrom as she takes on the company’s biggest challenge in a generation - pushing into India with an aggressive expansion plan. Not only is IKEA bringing their stores and products, but their unique culture and values. With over a billion potential customers, how will the unique company brand work - will India understand IKEA? We see designer Andreas Fredriksson try to get his new ‘indoor-outdoor’ sofa through the machine of IKEA. And we follow the staff of IKEA Wembley, as they undertake one of the biggest store refurbishments in the company’s history - removing the fabled walkways and arrows, and creating room-sets that better reflect a changing world.
- Genre
- Business Studies; Culture; Design; https://learningonscreen.ac.uk/ou/search/search.php?genre=59
How to cite this record
The Open University, "Flatpack Empire". https://learningonscreen.ac.uk/ou/search/index.php/prog/229514 (Accessed 10 Jan 2025)