The Bottom Line
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- Episode
- The Bottom Line
- Broadcast Info
- 2011 (26 mins)
- Description
- The Bottom Line is a round table business discussion featuring top business leaders & is presented by Evan Davis. This week: Guests swap thoughts on consumer research. Companies spend lots of money to find out how their customers spend theirs, but do they learn anything useful? They also debate what purpose business awards serve.
- Genre
- Business Studies
How to cite this record
The Open University, "The Bottom Line". https://learningonscreen.ac.uk/ou/search/index.php/prog/82049 (Accessed 11 Jan 2025)