Escape From The Boardroom
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- Episode
- Spyker
- Broadcast Info
- 2013 (46 mins)
- Description
- Charismatic CEO Victor Muller is a man on a deadline. In just four month’s time his Dutch car company plans to unveil its new luxury offering, the Spyker B6 Venator at California’s Pebble Beach Concours Elegance automotive event. Victor’s new £100,000 concept model has already wowed the automotive world at the Geneva Motorshow earlier this year. But he faces a race against time to get his hand-built luxury production model ready for show. A self-confessed control freak, Victor fancies himself as creator, designer, marketer and salesman. But in seeking to guide Spyker to global acclaim, will Victor’s hands-on approach do more to strangle progress and creativity than aid it? And in his attempt to increase productivity for his new car, will Victor end up destroying his brand’s historic exclusivity tag?
- Genre
- Business Studies
How to cite this record
The Open University, "Escape From The Boardroom". https://learningonscreen.ac.uk/ou/search/index.php/prog/84167 (Accessed 11 Jan 2025)