Iceland Foods: Life In The Freezer Cabinet
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- Episode
- Episode 3
- Broadcast Info
- 2013 (59 mins)
- Description
- In the final episode of this entertaining series following the fortunes of Iceland supermarkets in one of its toughest years, maverick CEO Malcolm Walker is concerned the horsemeat scandal has tarnished the company’s image and cost millions in sales. He’s relaunching the business and needs a game-changing TV advert. With a trendy London advertising agency pitching against septuagenarian Iceland ad veteran, Tom - the mastermind behind Iceland’s memorable Kerry Katona ads - who will get the green light to go ahead with the next campaign? Meanwhile Iceland’s Head of Security Duncan is working on an instructional video to stop shoplifters and cricket enthusiast Sandra, the Tooting store manager, is on the hunt to find the thief who’s stealing her salmon fillets at 9.30 every morning. Malcolm’s only son Richard is cutting his teeth on the shop floor in Swiss Cottage and customers Mark and Lisa from Wales are catering their upcoming wedding with Iceland food on a budget of £1.75 a head.
- Genre
- Business Studies
How to cite this record
The Open University, "Iceland Foods: Life In The Freezer Cabinet". https://learningonscreen.ac.uk/ou/search/index.php/prog/84203 (Accessed 21 Jun 2026)