The Business of Sport

Overview

Description

Sport is big business! By 2026 the value of the sports market industry is expected to surpass $700 billion. This playlist focuses on this ever-growing area and covers topics such as the globalisation and commercialisation of sport; society in sport (i.e., women, disability, LGBTIAQ+, and ethnically diverse communities in sport); sports governance; elite and professional sport; grassroots and non-profit sport; sports media; sport finance; sport marketing; sport events; E-sports; and contemporary issues relating to sport business (e.g., sports doping, sports betting). Whatever your sport business interests this playlist will have you covered! So pick a programme that interests you… sit back.. and enjoy as we explore the big business that is sport business.

Curator

By Dr Matthew Hindmarsh, Liverpool John Moores University

Subject

Business studies

Keywords

Sport Business, Sport Management

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