The Business of Sport
DR MATTHEW HINDMARSH, LIVERPOOL JOHN MOORES UNIVERSITY.
Sport is big business! By 2026 the value of the sports market industry is expected to surpass $700 billion. This playlist focuses on this ever-growing area and covers topics such as the globalisation and commercialisation of sport; society in sport (i.e., women, disability, LGBTIAQ+, and ethnically diverse communities in sport); sports governance; elite and professional sport; grassroots and non-profit sport; sports media; sport finance; sport marketing; sport events; E-sports; and contemporary issues relating to sport business (e.g., sports doping, sports betting). Whatever your sport business interests this playlist will have you covered! So pick a programme that interests you… sit back.. and enjoy as we explore the big business that is sport business.
By Dr Matthew Hindmarsh, Liverpool John Moores University
Sport Business, Sport Management