SHAKESPEARE

Synopsis

An advertisement introducing McDonalds new LT hamburger by paraphrasing lines from Romeo and Juliet. Star-crossed lovers glance across a crowded room. The announcer explain ‘it’s just not good when those that have been kept apart come together - it’s fantastic’. [Synopsis supplied by the Paley Center for Media].

Language

English

Country

United States

Medium

Film; Television

Technical information

Colour / Sound

Year of release

1986

Duration

30 seconds

Additional Details

Production type

Advertising/Trailers/Promos

Plays

Romeo and Juliet

Keywords

Shakespeare, William (1564-1616)

Notes

Notes

Catalogued at The Paley Center for Media as one of NINE LEO BURNETT SPOTS FOR MCDONALDS.

General

Another McDonald’s advertisement (2002), catalogued separately, employing the balcony scene from Romeo and Juliet to sell its chicken flatbread sandwich, is detailed in Burt, Richard (ed). Shakespeares After Shakespeares: an Encyclopedia of the Bard in Mass Media and Popular Culture. 2 vols. Westport, CT: Greenwood Press, 2006. (p. 640-1, entry 2966).

Sponsor

Name

McDonald’s

Archive

Name

Paley Center for Media

Web

http://www.paleycenter.org/ External site opens in new window

Phone

(212) 621-6600

Address

25 West 52 Street
New York
New York
110019
USA

Notes

Formerly Museum of Television and Radio (MTR). The name changed in 2007.