Tide: Times Square Shakespeare

Synopsis
An advertisement for Tide detergent shown on a billboard in Times Square, New York City. It offers a parody of Macbeth’s ‘is this a dagger I see before me’ speech. The advertising agency is Saatchi & Saatchi.
Language
English
Country
United States
Medium
Multimedia
Technical information
Colour / Sound
Year of release
1999
Transmission details
9 Jan 1999

Credits

Director
Kyle Cooper
Writer
Jason Graf
Art Direction
Kara Verhoorn

Additional Details

Production type
Advertising/Trailers/Promos
Plays
Macbeth
Subjects
Media studies
Keywords
Shakespeare, William (1564-1616)

Notes

Notes
For the production company webpage and http://www.adobe.com/uk/motion/gallery/imgforces/image7.html advertisement visit(accessed 4/2007)
The advertisement also may be downloaded by individual and business subscribers from adforum.com.
General
The production company’s name ‘Imaginery Forces’ is named after the opening chorus in Henry V.
Reviews
Transcript of the ad given in Burt, Richard ‘U.S. Television’ in Burt, Richard (ed). Shakespeares After Shakespeares: an Encyclopedia of the Bard in Mass Media and Popular Culture. 2 vols. Westport, CT: Greenwood Press, 2006. (p. 640, entry 2964)

Online Availability

Online URL
http://www.adobe.com/uk/motion/gallery/imgforces/image7.html

Production Company

Name

Imaginery Forces

Sponsor

Name

Procter & Gamble

Distributor (Sale)

Name

AdForum

Web
http://www.adforum.com External site opens in new window

How to cite this record

Shakespeare, "Tide: Times Square Shakespeare". https://learningonscreen.ac.uk/shakespeare/search/index.php/title/av68134 (Accessed 26 Nov 2024)