SHAKESPEARE

Synopsis

Commercial for Beck’s Beer as part of the ‘What Germans Do Best’ campaign. The balcony scene from Romeo and Juliet performed in German in Expressionist style; the set is black and white with a chessboard floor and a large ball separating Romeo from Juliet. The English voice-over, with a heavy German accent, at the close states ‘Germans don’t do romance. Zay do beer. Becks. Ze best of what Germans do best’. Creative director is Fredrik Odding and the commercial is directed by Tarsem Singh.

Language

English

Country

United States

Medium

Television

Technical information

Colour / Sound

Year of release

1999

Credits

Director

Fredrik Odding; Tarsem Singh

Art Direction

Kevin Weidenbacher

Additional Details

Production type

Advertising/Trailers/Promos

Plays

Romeo and Juliet

Subjects

Media studies

Keywords

Shakespeare, William (1564-1616)

Notes

Notes

The advertisement may only be viewed on AdForum’s website by paid subscribers.

General

The copy on AdForum’s website states ‘it juxtaposes those things that Americans perceive Germans don’t do well with one thing Americans know Germans do do well: make the best beer in the world. The campaign, set in German perspective voice, is designed to endear the audience with self-deprecating humor’. The creative agency is Saatchi & Saatchi.

Sponsor

Name

Beck Brauerel

Distributor (Sale)

Name

AdForum

Web

http://www.adforum.com External site opens in new window