SHAKESPEARE

Synopsis

Television advertisement for ING Financial Services. "The commercial opens with a long shot of a young white woman sitting on a bench in the park with ING on it as a young Asian man comes up to her and asks : "Excuse me, what is that?", She answers him in a friendly manner, "ING? They’re a fresh-thinking financial services company..."The young man responds "Actually I know what ING is, but what’s that?". He points to a man, seen only by the back of his head on a bench. Cut to shot of woman turning her head to look, then cut to Shakespeare talking to a squirrel, saying "Come on, my friend, Come, come". The woman deadpans, "That’s Shakespeare in the park"..." [Synopsis provided by Richard Burt, Shakespeares After Shakespeare’ (op cit)].

Language

English

Country

United States

Medium

Television

Technical information

Colour / Sound

Year of release

2005

Availability

No distributor or online source found (6/2007).

Additional Details

Production type

Advertising/Trailers/Promos

Subjects

Media studies

Keywords

Shakespeare, William (1564-1616)

Notes

Notes

Source: Burt, Richard ‘U.S. Television’ in Burt, Richard (ed). Shakespeares After Shakespeares: an Encyclopedia of the Bard in Mass Media and Popular Culture. 2 vols. Westport, CT: Greenwood Press, 2006 (entry 2971, p.642).