SHAKESPEARE

Alternative title

Drama on 4 in Association with 3008 Peugeot

Synopsis

In a campaign to promote its new 3008 Crossover car, Peugeot-sponsored TV advertisement series ‘Casting Tape’ is based on the concept of a director conducting a casting session for Peugeot. In this clip, shown in two parts, the interviewee is asked to speak Shakespeare’s Hamlet backwards. When, in the second part of the clip, he is shown struggling with this task, the off-screen voice of the director adds: "This is for a Norwegian production".

Language

English

Country

Great Britain

Medium

Television

Transmission details

2009 (Channel: Channel Four)

Additional Details

Production type

Advertising/Trailers/Promos

Plays

Hamlet

Keywords

Shakespeare, William (1564-1616); Casting (roles)

Notes

History

Peugot’s idents were first shown on 30 September 2009 and ran across drama programming on UK’s Channel 4, E4, More4 and 4oD for a year.

Sponsor

Name

Peugeot