Shakespeare Unlocked

Synopsis: Television, radio and online campaign for the BBC to launch its Shakespeare Unlocked season in April/May 2012.

The brief was "to bring the works of Shakespeare to a wider audience and celebrate how one man was able to uniquely capture so many diverse human emotions that are as relevant to today’s audience as they were in his own time" (The Drum).

The campaign was created by Karmarama, produced by Red Bee and directed by Ben Newman. Tom Grove Carter for the Family was the editor while post production was carried out by Time Based Arts. Audio was completed by Grand Central Sound Studios.
Language: English
Country: Great Britain
Medium: Multimedia; Radio; Television
Technical information: Colour / Sound

Notes: View TV trailer here: http://www.thedrum.co.uk/news/2012/04/03/karmarama-creates-launch-campaign-shakespeare-season-bbc

Online trailer : http://www.bbc.co.uk/programmes/p00qg1kg
History: Shakespeare Unlocked is part of the BBC’s Cultural Olympiad schedule and features over 25 programmes devoted to Shakespeare across its TV and radio networks.
The launch campaign covers BBC TV, radio and online.
Reviews: Source: The Drum: Modern Marketing and Media http://www.thedrum.co.uk/news/2012/04/03/karmarama-creates-launch-campaign-shakespeare-season-bbc (access 4/2012)

Name: Time Based Arts
Web: http://time-based-arts.com External site opens in new window
Phone: 0207 739 5962
Address: The Caretaker’s Cottage
Shoreditch Town Hall
380 Old Street
London
EC1V 9LT

Name: Grand Central Sound Studios
Web: http://www.grand-central-studios.com/ External site opens in new window
Phone: 0207 306 5600
Address: 51-53 Great Marlborough Street
London
W1F 7JT

Shakespeare, "Shakespeare Unlocked". https://learningonscreen.ac.uk/shakespeare/search/index.php/title/av74021 (Accessed 26 Nov 2024)

SHAKESPEARE