Marketing communications: advertising

This playlist covers several aspects of the subject of advertising.

From films on the process of creating advertising, the business context and historical and cultural context to the business of advertising itself. The case studies featured in some of these films make very useful classroom material for the analysis of the advertising and communications management process.

Curator

Stephen Raybould, Business School, Birmingham City University

Subject

• Marketing Communications

Keywords

Advertising, Communications management, Business Communications