Sustainability marketing

The role of business and marketing in meeting the challenges of the climate crisis

This playlist includes films that were collated with Elkington’s concept of the ‘Triple Bottom Line’ in mind and would form a useful research resource in particular for students investigating PESTLE (the Political, Economic, Social, Technological, Legal, and Environmental strategic framework) and People / Planet / Profit issues within the context of a macro-economic audit of a range of business sectors.

Curator

Stephen Raybould, Birmingham City University

Subject

• Marketing, Business studies

Keywords

sustainability, Triple Bottom Line, environmental audit, sustainable marketing, climate change.