SHAKESPEARE

Synopsis

US live anthology drama series.

Series

Kraft Television Theatre

Language

English

Country

United States

Medium

Television

Transmission details

7 Dec 1949 at 21:00 (Channel: NBC)

Duration

60 mins

Credits

Director

Stanley Quinn

Writer

William Shakespeare

Cast

James Daly	Antipholus of Ephesus
Stewart Bradley	Antipholus of Syracuse
Kurt Richards	Dromio of Ephesus
Harry Townes	Dromio of Syracuse
Flora Campbell	Adriana
Eileen Heckart	Courtesan
Neva Patterson	Luciana

Additional Details

Production type

Television and Radio Drama

Plays

Comedy of Errors, The

Subjects

Drama

Keywords

Shakespeare, William (1564-1616)

Notes

General

`Produced by the J. Walter Thompson advertising agency, this live anthology drama was designed to mesh with Kraft’s overall marketing strategy, which stressed the concept of "gracious living," an appeal to middle class, suburban, family values. Kraft Television Theatre featured quietly paced, intimate dramas; as one Kraft representative put it, the show was be a "respectful guest in America’s living rooms
... Each program had, on average, a pair of two minute breaks, at which time cameras focused on a pair of feminine hands as they demonstrated the preparation of various dishes as announcer Ed Herlihy relayed the recipe to the viewer.'. Michael Mashon - Museum of Broadcast Communications website series entry.

History

Season 3, episode 12.

Production Company

Name

J. Walter Thompson

Sponsor

Name

Kraft

Archive

Name

Library of Congress, Motion Picture, Broadcasting & Recorded Sound Division

Web

http://catalog.loc.gov/ External site opens in new window

Phone

(20) 707-8572

Fax

(20) 707-237’1

Address

Motion Picture & Television Reading Room
James Madison Building, LM 336
101 Independence Avenue, SE
Washington, D.C.
20540-4690
United States