SHAKESPEARE

Synopsis

Television advertisement for Barclay’s Bank made as part of the company’s Fluent in Finance campaign. Samuel L. Jackson recites some lines, an approximation of The Comedy of Errors (I, ii l260)
`Upon my life, by some device or other
The villain is o’er-raught of all my money.
They say this town is full of cozenage,
As, nimble jugglers that deceive the eye,
Dark-working sorcerers that change the mind,
Soul-killing witches that deform the body,
Disguised cheaters, prating mountebanks,
And many such-like liberties of sin:
If it prove so, I will be gone the sooner.
I’ll to the Centaur, to go seek this slave:
I greatly fear my money is not safe’.

A real centaur appears, rather than an inn. The choice of text for the selling point is unclear. The agency is Bartle Bogle Hegarty.

Language

English

Country

Great Britain

Medium

Television

Technical information

Colour / Sound

Year of release

2002

Credits

Contributor

Samuel L. Jackson

Additional Details

Production type

Advertising/Trailers/Promos

Plays

Comedy of Errors, The

Subjects

Media studies

Keywords

Shakespeare, William (1564-1616)

Notes

Notes

All four commercials may be purchased/viewed by paid subscribers to adforum.com

General

Samuel L. Jackson replaced Anthony Hopkins to advertise the services of Barclay’s Bank in the expectation that he would appeal to a younger audience. Jackson made 4 commercials for the campaign. The commercials are named Evil, Tale, Sold and Good Tipping. The title of this ad is not known.

Production Company

Name

Academy Films

Sponsor

Name

Barclays Bank

Online Retailer

Name

AdForum

Web

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