Marvel Studios offers a unique insight in the building of popular star images, especially when relating it to notions of gender and contemporary society. This playlist features film clips and interviews of Marvel’s leading celebrities, including Robert Downey Jr. (Iron Man), Chris Pratt (Star Lord), Chris Hemsworth (Thor), Chris Evans (Captain America), Scarlett Johansson (Black Widow) and Brie Larson (Captain Marvel). Clips explore the projected star images of each celebrity with a specific focus on the representation of Black Widow and Captain Marvel. Overall, the playlist aims to present the use of the ‘perfect fit’ celebrity as a marketing strategy and highlights how its effectiveness relies on the cohesion between the representations of women and contemporary societal views.
Darcy Whitaker with Dr Rebecca Feasey, Bath Spa University
- Celebrity Studies
- Feminist Media Studies
- Culture Studies
Marvel Studios, star image, audiences, stardom, celebrity, society, sexism, gender.