Snap, Crackle & Pop
Series
- Series Name
- Living Tomorrow
Issue
Story
- Story No. within this Issue
- 1 / 4
- Summary
- COI synopsis: Did you know that market research has shown that we choose our chocolate by the snap it makes? The ideal snap is now measured by a machine - so versatile it will tell you exactly what force is required to zip up a dress or pop a button off a shirt.
- Keywords
- Science and technology; Industry and manufacture
- Written sources
- COI Microfilm Roll 47 [BFI National Archive] Used for synopsis
- COI Reference
- MI 1458/11
- Credits:
This series is held by:
Film Archive
- Name
- British Film Institute (BFI)
- For BFI National Archive enquiries:
nonfictioncurators@bfi.org.uk
For commercial/footage reuse enquiries:
footage.films@bfi.org.uk - Web
- http://collections-search.bfi.org.uk/web
- Phone
- 020 7255 1444
- Fax
- 020 7580 7503
- Address
- 21 Stephen Street
London W1T 1LN - Notes
- The BFI National Archive also preserves the original nitrate film copies of British Movietone News, British Paramount News, Empire News Bulletin, Gaumont British News, Gaumont Graphic, Gaumont Sound News and Universal News (the World War II years are covered by the Imperial War Museum).
- Series held
- View all series held by British Film Institute (BFI)
How to cite this record
'Snap, Crackle & Pop', Living Tomorrow Issue No. 11, 1969. https://learningonscreen.ac.uk/newsonscreen/search/index.php/story/325336 (Accessed 24 Jun 2025)