BoB Curated Playlists

Marketing Communications
By Stephen Raybould, Business School, Birmingham City University

Overview

Description

This playlist covers several aspects of the subject of advertising. The case studies featured in these programmes make very useful classroom material for the analysis of the advertising and communications management process.

Curator

Stephen Raybould, Business School, Birmingham City University

Subject

  • Marketing Communications

Keywords

Advertising, Communications management, Business Communications

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