Loonie Lids
Series
- Series Name
- Eve And Everybody’s Film Review
Issue
Story
- Story No. within this Issue
- 5 / 5
- Summary
- NoS Summary - Joe Noble animation predicting bizarre hat contraptions that will exist by 1950.
British Pathe synopsis: "A Fashion Forecast for 1950 by our Captive Cartoonist - Joe Noble." Introductory intertitle reads: "In olden times fashions were designed simply for looks. No attention was paid to utility." Drawing of a man who wears a hat with a feather sticking out of it. C/U drawing of a woman wearing a shawl around her head. Drawing of a woman in the year 1300 wearing a draped head dress. Mediaeval style headgear. 1400 A.D. is represented by a scarf with a little hat perched on top. A wimple is next. Various depictions of Elizabethan head gear and other styles from other eras follow. "Our cartoonist, normally quite harmless, foretells a few "useful" fashions of the future." Through stop frame animation we see drawings and words appear from the point of a pencil. "Poor old henpeck. Even he will be looked after in 1950." A man is shown laden down with parcels. Joe Noble draws him a hat with little pegs all around the edges so that he can hook the parcels over them. There is a special place for him to put his season ticket. "In 1950, the man who is always cold will welcome this... The Brazier Bowler" - a hat with a fire inside. "The "Tamachute" A bright idea for the air girl of the future. A combination hat and parachute."
Animated sequence of a woman aviator flying along in a plane then baling out with her hat as a parachute. "The "Artful Dodger" - an effective disguise always at hand!" A man in a hat which features a large feather suddenly exclaims: "Horrors! My Tailor!" He flips the feather down and it becomes a disguise beard. "The Bandit Bosher." Here’s a really smart idea for the girl about town. A combination of hat & automatic boxing glove, it is guaranteed to cause a sensation." Animation of a girl walking along. A robber with a gun says: "Stick ‘em up sister!" and twirls his gun. The girl presses a button on the side of her hat and a boxing glove appears and socks the robber on the chin. "That’s the "Bandit Bosher" That was!" Next is "The Radiotoque. In 1950, ultra-powerful radio transmission will bring back the crystal receiver... Take a peep inside her hat!" Inside her hat is, of course, a radio with earphones. The earth system runs through a metal gauze back seam on her tights. "Of course, the "Radio-hog" will be with us always." A man who wears a huge radio on his head appears next.
"The Super’hat’rodyne - A 22 valve howling success. Back pedalling bandpass. Input...100 MFD. Output... horrible." Animation of man walking along with his radio hat. He gets struck by lightening. The radio hat explodes: "Crikey... I must have got the weather report!" he says. - Keywords
- Curiosities; Animation
- Written sources
- Pathe Inventory File Tin No.253
British Pathe Database 1997 Reference No.EP253
National Film Archive Catalogue
- Credits:
-
- Production Co.
- British Pathe Ltd.
This series is held by:
Film Archive
- Name
- British Film Institute (BFI)
- For BFI National Archive enquiries:
nonfictioncurators@bfi.org.uk
For commercial/footage reuse enquiries:
footage.films@bfi.org.uk - Web
- http://collections-search.bfi.org.uk/web
- Phone
- 020 7255 1444
- Fax
- 020 7580 7503
- Address
- 21 Stephen Street
London W1T 1LN - Notes
- The BFI National Archive also preserves the original nitrate film copies of British Movietone News, British Paramount News, Empire News Bulletin, Gaumont British News, Gaumont Graphic, Gaumont Sound News and Universal News (the World War II years are covered by the Imperial War Museum).
- Series held
- View all series held by British Film Institute (BFI)
- Name
- British Pathe Ltd
- info@britishpathe.com
- Web
- https://www.britishpathe.com/
- Phone
- 0207 665 8340
- Address
- 3.29 Canterbury Court
1-3 Brixton Road
London
SW9 6DE - Notes
- Pathe now also handles the Reuters Historical Collection, which includes the British Paramount, Empire British, Gaumont Graphic and Gaumont British newsreels.
- Series held
- View all series held by British Pathe Ltd
How to cite this record
'Loonie Lids', Eve And Everybody’s Film Review Issue No. 606, 12 Jan 1933. https://learningonscreen.ac.uk/newsonscreen/search/index.php/story/333124 (Accessed 25 Jun 2025)