News on Screen

Series

Series Name

The March of Time 2nd Year

Issue

Issue No.

10

Date Released

1937

Stories in this Issue:

• 1. black areas (british coal mining)
• 2. Highway Homes
• 3. Liquor Business

Story

Story No. within this Issue

3 / 3

Summary

The March of Time synopsis: The new issue of The March of Time contains an intriguing episode entitled "Liquor Business", revolving around the powerful factions of bootlegging and prohibition which threaten the 1 1/2 billion pound American distilling and brewing industry. In a factual survey of the situation, The March of Time depicts the stringent government measures necessary to combat bootlegging as 4,000 field agents - more than during prohibition - raid illicit distilleries to the extent of 300 a week. The film too, pictures the organised attempt of 7,000,000 prohibitionists, staging elaborate anti-alcoholic campaigns, using mass advertising - in an endeavour to educate the rising generation - to make America once again dry. And The March of Time records in this story the vain counter campaign of the distillers themselves, who urge moderation in drinking, as a slogan to placate the ardent drys.

Researcher Comments

This story was included in Vol.3 No.7 of the US edition.

Keywords

Food and cooking

Written sources

Monthly Film Bulletin   Vol.4 No.40 30 April 1937, p71.
The March of Time Promotional Material   Lobby Card, Used for synopsis

Credits:

Production Co.

Time Inc.