Billion Dollar Deals and How They Changed Your World
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- Episode
- Episode One - Health
- Broadcast Info
- 2017 (58 mins)
- Description
- In the late seventies, Henry Gadsden, the CEO of a large pharmaceutical company told a business magazine that the industry had a problem. In treating disease, they were limiting their client base. But by reinventing illness, treating the well and making the taking of prescription drugs as everyday as chewing a stick of gum, they could medicate modern life itself.
From ADHD in children to the way GP’s diagnose depression in adults, we look at the deals that have transformed the way we talk about and treat mental health. But what has been their real legacy? Jacques investigates the deals struck between health professionals and pharmaceutical companies and questions whether Gadsden’s dream to medicate modern life has finally been realised. - Genre
- Medicine; Business Studies; Research
How to cite this record
The Open University, "Billion Dollar Deals and How They Changed Your World". https://learningonscreen.ac.uk/ou/search/index.php/prog/228576 (Accessed 10 Jan 2025)