The Bottom Line
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- Episode
- The Bottom Line
- Broadcast Info
- 2011 (25 mins)
- Description
- The Bottom Line is a round table business discussion featuring top business leaders & is presented by Evan Davis. This week Evan’s panel of business leaders hail from the worlds of social networking and retail. He challenges them to cast their minds forward and imagine how the Web will look by the year 2020. What will have changed? Will bricks and mortar matter any more, or will everything be in the cloud? They also consider the value of storytelling in business. So many brands these days seem to have a story to tell - but what business benefit really is there in a good yarn?
Evan also asks them how they measure how well they’re performing. - Genre
- Business Studies
How to cite this record
The Open University, "The Bottom Line". https://learningonscreen.ac.uk/ou/search/index.php/prog/82086 (Accessed 11 Jan 2025)