Escape From The Boardroom
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- Episode
- Semsom
- Broadcast Info
- 2013 (45 mins)
- Description
- Christine Sfeir is one of the Middle East’s most successful entrepreneurs. At the tender age of 22, she introduced the American coffee chain Dunkin’ Donuts to Lebanese society, their first encounter with donuts and filter coffee. One war and thirty Dunkin’ Donut branches later, Christine is now hungry to return the favour by introducing her country’s cuisine to the American people and expanding her own restaurant chain, Semsom, onto the global stage. Since 2008 Christine has seen her Semsom brand take shape from its humble beginnings in Beirut expanding throughout the Middle East into Saudi Arabia, Kuwait and soon UAE, Qatar and Iraq. But breaking into the USA will provide Christine with her biggest challenge. Can she beat the American multi-national food giants at their own game by building-up her restaurant chain into their backyards?
- Genre
- Business Studies
How to cite this record
The Open University, "Escape From The Boardroom". https://learningonscreen.ac.uk/ou/search/index.php/prog/84168 (Accessed 11 Jan 2025)