Escape From The Boardroom
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- Episode
- Oxfam
- Broadcast Info
- 2013 (45 mins)
- Description
- Mark Goldring has been CEO of Oxfam for just three months, but already the size of his challenge is abundantly clear: namely, in 2013, what does Oxfam stand for? Known as a charity that fights global poverty, the lines between aid-giving and development funding have become increasingly blurred. Meanwhile, the public’s perception of just how their hard-earned donations are spent has become that much more cynical. During a trip to Zambia, we’ll see how Mark tackles the internal cultural debate of where Oxfam should position itself in today’s global market. We’ll see how an organisation needs to control its brand identity. And we’ll see how a modern day CEO needs to understand and account for every pound spent.
- Genre
- Business Studies
How to cite this record
The Open University, "Escape From The Boardroom". https://learningonscreen.ac.uk/ou/search/index.php/prog/84169 (Accessed 11 Jan 2025)