SHAKESPEARE

Synopsis

A television commercial for the BIC Banana pen ("which comes in ten expressive colours"). Shakespeare is having trouble expressing himself writing with an ordinary ballpoint and even today, the voice-over suggests, people struggle to know what he was talking about. "To be or not to be. What does it mean?. If he had a BIC Banana he would have written ‘I am, take it or leave it" ...` "In a ballpoint you would get ‘wherefore art thou Romeo?' In a BIC banana you’re going to get ‘Romeo, you keep yourself nice, let’s get married!".

Language

English

Country

United States

Medium

Video

Technical information

Colour / Sound

Year of release

2003

Duration

0:30

Additional Details

Production type

Advertising/Trailers/Promos

Plays

Romeo and Juliet

Keywords

Shakespeare, William (1564-1616)

Notes

Notes

Accessed at http://adland.tv/content/shakespeares-influence-advertising-aka-you-minion-are-too-saucy (4/2011). Note on website says ‘archived for editorial use’.

Sponsor

Name

BIC